Bett UK 2027

June 20-22 :: London

The USA EdTech Advantage: Don’t just exhibit. Own it.

Going to Bett UK alone is a logistical challenge, compounded by lots of miles and time zones.
We add the authority of the U.S. delegation, deliver a turnkey presence, and help you access to the region’s most influential education leaders.

We handle the details. You own the room.

Join the 2027 Delegation!

  • High-traffic placement centered within Global Showcase Arena.

  • Stand includes a staffed welcome desk, prominent digital signage, meeting zones, and branded kiosks.

  • Co-exhibitors enjoy:

    • Individual kiosks with logo and tagline display.

    • Mounted digital displays with wireless keyboard + mouse.

    • Dedicated cabinet for storage, space for collateral.

    • Electric outlet for laptop/phone.

  • Experience a pre-con exclusive gathering with education leaders from across the region!

Spaces Now Available

  • All kiosks are individually branded with your logo and tag line.

  • Direct access to delegate traffic for everyone'

  • Dedicated meeting space for private discussions.

  • Turnkey set up that requires you to bring only your laptop and marketing materials. We handle set up, branding, WiFi, and more!

  • Also include: pre-event marketing support, access to the event’s online networking and meeting scheduler, and on-site lead scanning.

The estimated cost of a
standalone exhibit is over $18,000.
Save time, money, and hassle by joining this turnkey experience!

Sponsor Opportunities Open

B2B Service Providers are most welcome! Consultants, developers, investment operators… you are essential to the movement!

  • Showcase your support of a growing provider community.

  • Access new markets and reach hundreds of new prospective clients.

  • Create new, affordable growth opportunities for your clients.

Click Here to Email and Make Your Selection!

Marketing

  • We start the work long before you board the plane. Through targeted LinkedIn features and coordination with our media partners like Tech & Learning and Datia K12, we ensure the global EdTech community knows exactly where to find you and what you're bringing to the table.

  • We don’t want your best moments to disappear after the show. Our team captures photos and video of your crew in action—at the kiosk, during demos, and engaging with delegates—giving you a library of "proof" to use in your own marketing all year long.

  • Within the Pavilion, your logo isn't just a sign; it’s a mark of being part of the U.S. "Gold Standard." We use high-visibility displays and dedicated interview backdrops to make sure that every conversation and every photo reinforces your position as a leader in the ecosystem.

Your On-Site Team

We don't just organize the Pavilion and head back to the hotel. The First Step Advisors team is on-site and in the mix every day. We’re there to facilitate the "big" meetings, host the delegations, and ensure the USA EdTech Pavilion remains the center of gravity at the show. If you need us, find us—we’re here to help you win.

Jim McVety
Managing Partner

Marla Wilson
Senior Partner